How can peer-to-peer networks help facilitate the delivery of goods from place to place? Our brief, from a major European car manufacturer, sought to uncover possible peer-to-peer logistics services for the near future.
Our research uncovered an important insight: that peer-to-peer goods delivery is a highly social behavior, often happening between individuals with shared heritage or hobbies. For this reason, our solution homes in on the power of shared culture to build the trust that’s needed in order to ship goods with strangers.
Cricket is a new service that meets users “where they live,” in messaging applications, to facilitate the movement of goods through an AI-enabled conversational interface.
Here’s a video explaining how Cricket works:
Here’s a presentation all about Cricket and the research behind it:
Here’s the process we used to design Cricket: