What does the next generation of users want from an academic publisher like Emerald?
1- Interview students, academics and experts from around the world to discover habits, preferences, needs, beliefs, and pain points.
2- Explore case studies of digital disruption (music industry, photography) and consider how these cases are relevant to the client.
3- Synthesize research data into themes, insights, and opportunity areas.
4- Home in on a solution and pitch it to the client.